The useful version of this product is an original adult character a company can reuse. That person does not exist outside the studio. There is no one to impersonate, and the brand can keep the look for as long as the campaign runs.
A copy of a real individual is a different legal and ethical object. It requires proof that the person authorized the likeness, and a separate authorization if their voice is cloned. Uploaded references of a real person are not a shortcut around that.
Why original characters are the better default
- No one’s rights are at stake when the character is invented.
- The brand controls the look for as long as it wants, without a talent contract expiring.
- There is no risk of a real person’s reputation being attached to content they never saw.
What we will not treat as a feature
- Deceptive impersonation of a private person, a customer or a public figure
- Sexual content involving anyone under 21, or any content that sexualizes a minor
- Training or adaptation on a real identity without a permitted dataset and a clear authorization
- Hidden synthetic media in a context where disclosure is required
What the studio is supposed to do
Access to a character library is limited to the workspace that owns it. Commercial model licenses still apply on top of the customer agreement. If a piece of media should not be there, it can be reported and removed.
None of this makes synthetic media harmless. It draws a line the product is willing to enforce: original adults by default, real people only with consent, and no pretending a generated person is someone they are not.
The rules are summarized on the Responsible AI page and in the website terms.